Running a family business can be tricky, but this mother daughter duo is navigating co-owning a brokerage smoothly! In this episode we have a lovely chat with Laurie Beischel & Chelsea McDonnell about how they decided to open a brokerage together, how they divide up the tasks that come with managing 70+ agents, and how they do it all with a smile. Chelsea and Laurie share their strengths with us and how they use their specific skills and experience to create a successful brokerage built on great culture. This conversation is for the agents who work with family or have considered bringing family into their real estate business. It is practical and encouraging and is the proof of concept you may be looking for to start your own family business!

Locality Real Estate is an independent, locally-owned brokerage in Arizona specializing in residential real estate. Brokers and Co-Owners, Laurie Beischel and Chelsea McDonnell, bring over 35+ years of combined experience in the industry to their brokerage, Locality Real Estate. 

Originally an appraiser, Laurie has been licensed since 2005 and earned her broker’s license in 2010. She has been responsible for thousands of real estate agents throughout her career, working to train, educate, and supervise them while managing day-to-day taskwork and risk management.

Well-known for her kind heart, problem-solving skills and dedication to the industry, Laurie is a passionate real estate professional who knows the industry from many angles, consistently operating with the highest level of integrity. She is a fierce leader who loves helping agents to learn, grow, and reach their fullest potentials.

Chelsea is a residential real estate professional and Valley native - one of the few! She obtained her real estate license in 2011 and earned her broker’s license in June 2020. Chelsea has a strong attention to detail and oversees the many moving parts of the brokerage’s day-to-day needs.  

In addition to managing brokerage operations, Chelsea also has the honor of serving buyers and sellers in the Phoenix Metro Area. There’s nothing more rewarding to her than helping clients achieve their real estate goals and dreams of home ownership. She brings extensive market and contract knowledge, strong communication, professionalism and of course some fun to each transaction!

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