Amid a funding crunch globally, frugality and unit economics have become the buzz words among startups as they focus more on profitability and curtailing costs. Investors, founders and recruiters we spoke to said there will be a cost-cutting drive across startups amid increased investor scrutiny of money-guzzling business models. Marketing budgets are getting slashed, layoffs are becoming commonplace, founders and top management are taking pay cuts, and perquisites — that include free food at the workplace — are being taken away, at least at some startups for the time being.