💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥https://www.hybridministry.xyz/articles/coaching🔥 [FREE] Hybrid Ministry Strategy Guide🔥https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book======================================DESCRIPTIONYouTube has more to offer than just posting videos!It has some social media components in it!We explore the best 3 non video elementsAs well as all the things you need to know about YouTube Shorts.How to PostWhat to PostHow Often to PostFULL PLAYLISThttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl======================================📓SHOWNOTES//SHOWNOTES & TRANSCRIPTShttp://www.hybridministry.xyz/097//YOUTUBE VIDEOhttps://youtu.be/I_6AF8qOPVg//OPUS.PROhttps://www.youtube.com/watch?v=qf600kbri2Q//WORLDS GREATEST DONUT EPISODEhttps://www.youtube.com/watch?v=5ryhkIRyDb4&t=25s//BRADY SHEARERhttps://www.instagram.com/bradyshearer///EMOJIPEDIAhttps://emojipedia.org///YOUTUBE COACHING [FREE!]https://www.hybridministry.xyz/articles/coaching//YOUTUBE EDITING [FREE!]https://www.hybridministry.xyz/articles/editing//HYBRID STRATEGY GUIDEhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book👉 STAY CONNECTED WITH NICKYouTube: https://www.youtube.com/@clasonnickInstagram: https://www.instagram.com/hybridministry/TikTok: https://www.tiktok.com/@clasonnickFacebook: https://www.facebook.com/HybridMinistryWebsite: https://www.hybridministry.xyz======================================🆓 FREEBIES 🆓📅 "The Full Hybrid Ministry Strategy"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book🖥️ "My 9 Favorite DYM Resources"https://www.hybridministry.xyz/articles/dym📨 Full Proof Recruiting EmailEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email🍩 "FREE World's Greatest Donut Event Guide"GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut😨 "Have I already Ruined my TikTok Account?"https://www.hybridministry.xyz/articles/ebook======================================🛠️TOOLSSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of productsVIDIQhttps://vidiq.com/hybridBEST DYM RESOURCEShttps://www.hybridministry.xyz/articles/dymOPUS.PRO FOR AI SHORTS & REELShttps://www.opus.pro/?via=a5d361//YOUTUBE STARTER KIT FOR UNDER $100https://www.hybridministry.xyz/articles/youtubestarterkitAUTO PODhttps://autopod.lemonsqueezy.com?aff=MX7VvTRY REV.COM FOR TRANSCRIBINGhttps://rev.pxf.io/R5nDOa--------------🕰️TIMECODES00:00 Exponential YouTube Growth01:32 3 Amazing YouTube Features07:03 How to Use YouTube Shorts--------------✍️TRANSCRIPT00:00:00:01 - 00:00:26:09Nick Clason | Hybrid MinistryI grew a YouTube channel for $0 of paid promotion in just a little over a year to almost 600 subscribers today, as the day of recording, it has 573 subscribers, and probably by the time that this video actually drops, it will probably be close to 600. Now, you might be wondering how or how did I go about doing that, especially for free, because it seems like everything today is all about paid promotion and paid ads.00:00:26:09 - 00:00:52:13Nick Clason | Hybrid MinistryAnd in a lot of ways it is. But the way that we did it completely organically in our church and our student ministry was through the avenue of YouTube. Shorts. Shorts are an absolutely fantastic tool to growing your YouTube channel and your followers. And in this video today we are in a playlist. This is a continuing continuation of the playlist YouTube for Youth Ministry.00:00:52:13 - 00:01:23:02Nick Clason | Hybrid MinistryAnd so along with shorts, it also YouTube has the offering of a thing called the community tab and some other fun features. So we're going to explore two of my favorite features in the community tab. And a third feature that I really like, the podcast feed. I'll talk to you all about that. And then we are going to dive in a full crash course on how to shoot, film and upload YouTube shorts, how to post, what to post, how often you should post, and finally, make sure you stick around all the way to the very end of the video.00:01:23:04 - 00:01:48:22Nick Clason | Hybrid MinistryBecause my all time favorite feature, especially for youth ministries, I'm going to share with you all the way at the end. Welcome to the Hybrid Ministry Show. Well, hey everyone, welcome to the Hybrid Ministry Show. If you and I haven't had chance to meet yet, my name is Nick Clason and I am a youth pastor currently serving in the DFW Dallas Fort Worth area, and I started a YouTube channel for my church in January of 2023.00:01:48:22 - 00:02:15:17Nick Clason | Hybrid MinistryAnd today when this thing posts, today at the day of filming, we have 573 subscribers. You might be wondering, like, how did that happen? And in a lot of ways, it was due to YouTube shorts and some of the other features embedded in YouTube. Now, one of the knocks on YouTube is that it doesn't act and operate like some of the other social networks, but the fact of the matter is, like Instagram is almost completely overwhelmed by millennials00:02:15:17 - 00:02:37:23Nick Clason | Hybrid MinistryThose who have settled in as Instagram as their platform of choice. And so generation Z over on TikTok and now Generation Alpha coming up behind and 95% of your students on YouTube, there may be some features that things like Facebook and Instagram and TikTok have to offer that we didn't think YouTube does, but now they do. And so three of those features that I really like.00:02:37:23 - 00:03:06:02Nick Clason | Hybrid MinistryThe first one is the community tab. And one of the ways in which I utilize the community tab is through posting things similar, like you might see on Instagram called Carousel posts, which, by the way, if you grab my completely free e-book, which is linked right here on screen or down in the show notes, wherever you're listening to this, you'll notice that my weekly schedule is encapsulated by almost 100% vertical short form videos, and I really only make 1 or 2 graphic style posts.00:03:06:05 - 00:03:24:29Nick Clason | Hybrid MinistryLet me say that in the new wave and in 2024 and beyond, I would like to increase my offerings of graphic post education based posts. Honestly, the Goat right now is Brady Shear over at Pro Tools. His Instagram is phenom and also you need to go check out what he's doing there. I'd love to start posting more things like that in our student ministry.00:03:25:02 - 00:03:52:03Nick Clason | Hybrid MinistryAnd the good news is that YouTube offers that functionality and it's called the community tab. Right? Like TikTok might let you post just some photos on their thing, and they're starting to do that as well. But YouTube has added the community tab, and the community tab can get a little bit tricky. I have manually, started pointing our students towards it, because it's, it is a little bit of like the least known feature on YouTube, but you can offer things like carousel posts.00:03:52:03 - 00:04:12:04Nick Clason | Hybrid MinistryYou can also offer things like polls. And we use that in some of our voting, which linked right here at the top of the screen is one of my all time favorite events, called the World's Greatest Donut. And it's a voting event. So students are voting for this donut versus that donut. And so if you want a full breakdown on how to use that and all the assets that go with it, check that video out, link down below.00:04:12:04 - 00:04:30:29Nick Clason | Hybrid MinistryAnd that video is all the things that you're going to need in order to grab the world's greatest donut. It's also linked down below in the show notes as well, but you can post polls on YouTube, you can post polls on the community tab, and I just point students towards it. And as long as they have the app and are subscribed to us, they can, rifle on over to the community tab.00:04:31:06 - 00:04:58:11Nick Clason | Hybrid MinistryAnd if they start engaging with the community tab from our channel on a regular basis, then it'll begin to show in their YouTube home screen, on their feed, on their algorithm. And so the ones the accounts that I interact with on the community tab, I see more and more often. And so you might think like, oh, we can't use YouTube only because it doesn't have some of the features like votes and polls and posts and links like Facebook and Instagram do.00:04:58:11 - 00:05:32:06Nick Clason | Hybrid MinistryAnd that's just false. Like YouTube does offer a lot of these same functionalities. And so I love those things to lean into, to create more of a community than just me blasting videos out on YouTube or, or viewing YouTube as my video holding container. It is now a much more robust social media platform. The third idea YouTube has recently introduced is podcasts, and it looks when you're posting it, it'll show up in the playlist dropdown option as this another like thing, another playlist option.00:05:32:06 - 00:05:54:08Nick Clason | Hybrid MinistryAnd so you select the podcast option. And then it dumps every single video that's checked in your, video containers, all of your videos, any ones that are checked as a podcast, it'll drop it into what looks like a playlist. And so it's called a podcast and it is a little bit new. And so there is there are still some kinks, I believe, being worked out by YouTube.00:05:54:16 - 00:06:13:12Nick Clason | Hybrid MinistryBut a couple of different ideas is if you want to have like a podcast with some students, like that could be an option. You could post some videos to YouTube. And so people who follow you or subscribe to you or have interacted with your videos, they will see them, but they can no to go and navigate directly to the podcast feature on your YouTube channel and go ahead and check that out.00:06:13:14 - 00:06:33:05Nick Clason | Hybrid MinistryAlso, an idea that we have, I'm toying around with doing this and I'm thinking about offering it is putting our leader a leader, podcast over there on YouTube as well. So it will be included on our full YouTube channel, but particularly in the podcast, feed, which, like I said, looks and acts and seems a lot like a playlist.00:06:33:05 - 00:06:48:11Nick Clason | Hybrid MinistryBut we're going to start doing some stories and some wins and celebrate some of our leaders, as well as offer some training. We're looking to do like a weekly one under 20 minutes and just kind of like an on the go training for our leaders. And I think the YouTube podcast feed is a phenomenal place to do it.00:06:48:12 - 00:07:12:21Nick Clason | Hybrid MinistryNow we are going to offer probably an audio only version as well using like RSS, and they can get it through their Apple iTunes, or Apple podcast feed catcher as well. But YouTube does allow us to have like a place to put those things as well. Not so YouTube shorts, right? When I started posting early on the days of our YouTube channel, my YouTube shorts got tons and tons of traction.00:07:12:21 - 00:07:32:00Nick Clason | Hybrid MinistryAnd I think that the algorithm, because we were new, because we were trying it out, I think the algorithm was rewarding us a little bit. But if you open your you up your YouTube app and right here you just select this plus button, you'll notice it does give you a few options. So that's where you might, you know, put a post, might put a poll or some other like options to your community people.00:07:32:02 - 00:07:46:27Nick Clason | Hybrid MinistryBut this option right here, if you click shorts, will give you the option now to film or upload a short. And so of course if you want to film it, it's got this camera functionality. You just hit the camera button and get going, do a selfie style video or turn it around and film whatever's out in front of you.00:07:46:29 - 00:08:04:15Nick Clason | Hybrid MinistryBut if you are following my playlist here and you have prerecorded your messages and you've used Open Stop Pro, which is linked down below in the show notes, and you want to, upload a video that you've already downloaded from your phone or from like a Google Drive or Dropbox link. This would be where you would select it.00:08:04:18 - 00:08:32:02Nick Clason | Hybrid MinistryAnd then from this point forward, it's now included. Now you'll notice that YouTube shorts only allows 60 second clips, and so YouTube shorts, TikTok, Instagram and Facebook Reels, similar pieces of content. Those other three, not YouTube allow longer than a minute. So any video uploaded on to YouTube that is vertically based, either on desktop or on mobile will be automatically converted into shorts, and then we'll be put in the shorts feed kind of container on YouTube.00:08:32:06 - 00:08:54:11Nick Clason | Hybrid MinistryAnd so you can create longer than a minute ones that will also upload to Instagram or, you know, TikTok. But because of YouTube's length limit at 60s, every single video that I produce personally, I keep under 60 seconds. That way I can post across all 3 or 4 platforms all at the same time, all at the same video, all the same type of content.00:08:54:14 - 00:09:13:10Nick Clason | Hybrid MinistryAnd so it's uploaded. If it goes beyond 60s, it's going to clip it or shave it. And so you're going to just want to make sure that you keep whatever you are posting at that 60 second limit. And then here off to the side, this is where you might add like text or, you know, add some other features. And then right up here at the top, this is where you might add some music as well.00:09:13:10 - 00:09:34:23Nick Clason | Hybrid MinistryAnd so it's similar. If you've ever used Instagram Reels or TikTok it's similar interface. They're all a little bit different. But once you've kind of done all the editing here, you'll go to the next screen. And this is where you post it. And YouTube only offers like 100 to 160 characters here on the title. and you could go back in after you upload it onto desktop.00:09:34:23 - 00:09:52:19Nick Clason | Hybrid MinistryI have not found a way to do it on mobile yet. I guess unless you go into the YouTube studio app, which is a whole separate app to add things like tags and longer descriptions, but essentially you're just adding the title. Now what this looks like on the home screen is you get three to 4 to 5 words of visibility, depending on the number of characters.00:09:52:22 - 00:10:20:15Nick Clason | Hybrid MinistryAnd in my opinion, that actually tends to be what draws me to click a YouTube short. And so you might consider putting an emoji. Here you go to like emojipedia emoji. emojipedia.org or whatever to copy and paste in emoji. or just use one from your phone. Obviously if you're posting on mobile, and from there then you'll be able right to, to type maybe eye catching or hook inducing kind of title.00:10:20:18 - 00:10:36:10Nick Clason | Hybrid MinistryNow, the question you might be asking is like, what do I post? Right? Well, if you've been following this playlist again, I recommend using Opus.Pro to get your long form teaching videos, which you have done by sitting down direct camera in front of a cell phone. You've upload that to opus. It's giving you however many clips.00:10:36:10 - 00:10:54:01Nick Clason | Hybrid MinistryI personally use three opus clips per week that are sermon based, and then the rest. I'm doing fun stuff, right? I might do some educational or spiritual based content that's not message related. I might do some spiritual practice videos, but I'm also going to do a lot of fun stuff. And I view my social media and again linked down below in my e-book.00:10:54:01 - 00:11:08:08Nick Clason | Hybrid MinistryGrab that if you want my full strategy on what you should be posting on your social media. But I give you ideas and I give instructions on how to do it, what to post, ideas and things to use, how to include your students, how to include your volunteers, how to include your other staff, how to just include yourself.00:11:08:10 - 00:11:36:12Nick Clason | Hybrid MinistryBut creating content that is based I and and optimized for social media because social media is much more than just an announcement platform, social media is a chance for us to produce entertaining and fun and relevant content that people actually get on social media to consume. And so post some sermon clips and post some fun clips so you have a good variety of both, and that you're giving a good picture of what you and your church is all about.00:11:36:18 - 00:12:02:26Nick Clason | Hybrid MinistryBut then, I recommend what I do right now is I post two times per day, five days per week. I take weekends off, and whatever rhythm works best for you. And I was in a heavy, heavy growth mode. I did three times a day. I've backed it down to two times a day. but also, if you can only post one time a day or one time every other day, so that you're like 3 to 4 times a week, whatever you do, just show up regularly.00:12:02:26 - 00:12:29:06Nick Clason | Hybrid MinistryAnd if you are sitting down and taking the time to pre film your messages, you have that content to then help supplement what you post on social media. So if you do a long form video and you're just getting started and you want to do a sermon clip, do one sermon clip and then do two other types of clips, one fun, one with your students and then one other selfie style video where you're just giving, a continuation or devotional thought from the message of that week.00:12:29:06 - 00:12:50:02Nick Clason | Hybrid MinistryAnd boom, there's three posts, one every other day, Monday, Wednesday, Friday, and you're good to go. Another thing that we as youth pastors have in our back pocket at any given time is recap videos like ten, 3 to 5 second clips that you put into like a cap cut template or something like that. And you can create a Wednesday night or Sunday night or whatever night your youth night is.00:12:50:04 - 00:13:08:11Nick Clason | Hybrid MinistryRecap very, very easily, without a lot of work, without a lot of editing. And those things perform really well on social media because not only are students looking for themselves, but parents also are looking to see if they're students having a good time at youth group. But once you're ready to post over here, back on the post screen for the YouTube shorts.00:13:08:11 - 00:13:42:23Nick Clason | Hybrid MinistryThis is my favorite feature and it's unique to YouTube because we are posting our messages, our long form messages to YouTube. And so when you post short, you can link it to a featured video. And so when I post a sermon clip, I link it to my long form sermon video. So if someone stumbles across our video on the YouTube shorts feed and they're just scrolling through and they're stopped because of the hook or the text on screen or whatever the case might be, and it it in a it captures their imagination and it makes them start thinking and they start wondering, and they want to explore more.00:13:42:25 - 00:14:04:27Nick Clason | Hybrid MinistryBoom. Right here at the bottom of the video is a full featured video, and it will take them over to that. And that's one fantastic way to grow on social media. And it especially works well for those of us in youth ministry who are pre filming our messages, and are then also growing and posting via the community tab and on YouTube shorts.00:14:04:27 - 00:14:21:07Nick Clason | Hybrid MinistryListen, I know it's been a lot of work. I know we've been like adjusting our time management. But in the next video I want to take you to is I want to show you our full church studio. We took one room in our church and we completely revamped it for a studio. I'm going to give you the tour.00:14:21:12 - 00:14:36:27Nick Clason | Hybrid MinistryI'm going to go through all the gear. I'm going to talk through all the equipment. I'm also going to share with you some of the different concepts and how we utilize and use it. All of that is going to be here in the very next video, which is linked right here directly on screen. I hope to see you over in that video.00:14:36:27 - 00:14:41:01Nick Clason | Hybrid MinistryAnd don't forget and as always, to stay hybrid.