Everyone knows an advertisement when they look at one on their TV channels or now on their social media feed. However, we scroll or change the channel when an ad spot hits us. It is mass reach, and we can’t avoid the power of that.

But, what about the advertisements around brands? Here comes the power of a well-crafted influencer campaign.

Today, social media influencers are opinion makers, conversation makers, trendsetters — basically a select group of people with a common interest.

Most importantly, influencers are voices who got ears. These influencers are experts in their niche or subject matter experts or simply good content creators.