Adam Grenier has led growth teams through the steepest phases of a company’s hypergrowth trajectory. As the leader of growth marketing in the early days of Uber, he balanced managing the growth of hundreds of markets as individual identities, and balanced them across the portfolio. Since then, he’s led growth and product at Lambda School, advised companies as an ‘Expert in Residence’ at First Round Capital, and recently joined Reforge as an Entrepreneur in Residence. Suffice to say he’s seen growth challenges in many forms.

In this episode, you’ll hear how Adam: 1) used local and regional tactics to drive growth across hundreds of markets at uber, 2) leveraged craigslist in the early days to drive growth, soon becoming the biggest customer of job boards, 3) balanced individual P&Ls with a portfolio approach to growth, and much more.