What would Santa smell like? Up and down chimneys all night long, we think his scent may be far more subversive and complex than “cookies and candy canes”, which is why we’ve dreamt up this holiday season’s naughtiest fragrance: Dirty Santa. A smouldering blend of hickory and wood smoke laced with pine, warm clove, and oakmoss, and then finished off with a seductive hint of leather.

In this podcast, listen to Heretic Founder/Perfumer Douglas Little tell the story behind his new Dirty Santa fragrance.