Sam welcomes founder and CEO of Right Rice, Keith Belling. RightRice is a next generation rice brand that launched in February 2019. Keith is known for his experience as a founder, leader, and entrepreneur of several innovative consumer companies. He is the co-founder and former Chairman and CEO of PopChips, a leading, better-for-you snack food business launched in 2007 and has launched other businesses, including an e-commerce company. In this episode, Sam and Keith talk about Keith’s entrepreneurial journey, what it takes to create a successful company, and how to stand out in a saturated industry. They discuss how to maintain a healthy work-life balance and what advice Keith would give to aspiring entrepreneurs looking to make their mark.