With Paula Szuchman and Emily Botein (WNYC Studios, USA). As the on-demand audio market becomes more saturated, WNYC has continued to stand out from the crowd. They also have built into them an unrivaled approach to engaging with listeners. Every new show is developed with this interactivity in mind. Paula and Emily will also reveal the results with one of the newest shows, 10 Things That Scare Me. A tiny podcast about our biggest fears, 10 Things That Scare Me reflects the particular anxieties of the American consciousness today.In the presentation Paula and Emily will explain what it takes to launch a successful engagement project (along with the pitfalls), and share reactions from listeners.Recorded at Radiodays Europe 2019 in Lausanne.