(Or how to stop brainstorming)!

Wade Kingsley (Founder, the Ideas Business, Australia) has done some brainstorming research and proven that brainstorming is one of the least effective ways to create ideas.

If you have ever been stuck in a boring brainstorm then you would probably agree. Yet most people conduct brainstorms because they don't know any other way. In this interactive session, Wade will demonstrate proven idea generation techniques that you can take back to your station and implement straight away - for any format. And to prove the techniques work, you will leave with a brand new idea.