Humans have always told stories and they're a vital part of our daily communication.Storytelling connects us with people and helps us make sense of the world, and communicates our values and beliefs. A good story makes us think and feel, and speaks to us in ways that numbers, data, and presentation slides simply can't.The decision science has revealed to us that in almost all kinds of decisions the emotional side of the brain is predominant and stories speak to emotions.
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