On this week’s Nerdisode, Nayamka Roberts Smith, aka Nai, the labeautyologist, gives us her tried-and-true methods for building an authentic and engaged social media audience.

1. Choose a social media avenue that plays to your strengths, and make sure you enjoy it. Want to blow up on Twitter? “You have to like tweeting! You have to talk a lot.”
2. When the creative juices are flowing, do a brain dump; stash your great ideas for a day when you’re not in the mood to create.
3. Repurpose your content to help your audience absorb it in different ways!
4. 'Mine' other data sources for content ideas: when you search your topic ideas online, make sure you answer those Google auto-fill questions in your video or on the blog.