The most common question I have heard in the last year is focused on how to decide whether to carry on with tactics that don’t drive last touch conversions. I break down my thoughts on this topic with factors to consider and questions you need
I go into detail here about optimizing towards ROI for service-based businesses. Perfect for those with campaigns using landing pages, Google Ads and Facebook Ads. Learn my thoughts on LTV, conversion rate optimization, vanity metrics and where