Choosing the right tools for any marketing program is a balancing act between how many and which buyers you'd like to reach and how much money you can realistically spend. Select the wrong marketing tools and you could end up wasting quite a bit of money while gaining little to no growth. In this episode, host Bonnie Taylor will share the process for choosing the right marketing tool for each business need and explain how to prioritize your own tool choices. She is joined by special guest, Chris Schultenover.