Marketing sets trends worldwide, influences individual purchase decisions, and can make or break your business, but what is this essential business activity and how can you harness its power for your own growth needs?

In this episode of I Think I Need Marketing, host Bonnie Taylor discusses this often misunderstood business force that drives growth in every industry and marketplace while influencing your daily buying decisions. She'll cover the steps for developing a marketing strategy process what do when presented with a new marketing challenge.