You’ve probably heard it time and again - Niche down! In order to really succeed in your business you need to be super clear on who your target market is and cater to their needs. On this episode, Nikki Collinson-Phenix shares this valuable business lesson and how it took her 10+ years in business before she realized its importance. Wait till you hear the Uber-specific niche she discovered and how it completely changed her business for the better.

Connect with Nikki:- Website: https://www.nikkicp.com- IG: https://www.instagram.com/iamnikkic_p

Connect with Katie: - Website: https://www.rosebudsocial.com- IG: https://www.instagram.com/rosebudsocial