ABOUT THE FOUNDER:  
 
Talia is the Co-founder and CEO of Happy Things, a personal happiness assistant. This mobile app helps people practice happiness in just five minutes a day.  

Happy Things is a combination of her two greatest passions. Technology on one side and psychology on the other. On the technology side, she has been working in tech since 2009. She started in customer success roles and then moved to product management, focusing mainly on mobile apps and consumer products. 

On the psychology side, it's something that has always interested her. She has a degree in psychology. She was a yoga teacher for a while, and she holds various certifications in coaching and fitness and nutrition. It was this combination that gave birth to Happy Things. 

Happy Things is the first platform to turn happiness into habit. Offering science-based, personalized happiness plans, they make it fun and easy to practice happiness as a skill in just 5 minutes a day, with bite-size activities in a variety of topics. 

TAKEAWAYS:  
*Happiness is not external. It can be cultivated and practiced as a skill through simple daily activities. —Talia Soen, Co-Founder & CEO of Happy Things 

*Happy Things is a personal happiness assistant app that offers bite-sized activities to help users practice happiness in just five minutes a day. —Talia Soen, Co-Founder & CEO of Happy Things 

CHAPTERS: 

00:00 Introduction and Background 

04:05 The Journey to Creating Happy Things 

08:31 Features and Functionalities of the App 

13:56 Personalization and Future Plans 

17:21 Focus on Women's Well-being 

20:16 Challenges of Market Education 

21:53 The Roller Coaster Journey of a Startup Founder 

24:26 Complimentary Co-Founder

25:39 Switching from Other Mental Health Apps 

30:24 Fundraising Challenges 

31:05 Advice for Women Founders 

33:34Contact Information and Conclusion 

CONNECT WITH TALIA: 
⁠⁠LinkedIn: ⁠ https://www.linkedin.com/in/taliasoen/ 
⁠⁠Website⁠: https://www.happythings.app/ 

FOLLOW IAM PODCAST for STARTUPS: 
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Apple Podcasts: https://podcasts.apple.com/us/podcast/iam-podcast/id1617211702 

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