Echo Gilette is an artist and YouTuber who has a channel that mixes personality-based content with videos about art, art supplies, reviews, and tutorials. It's a great mix, you get connected with the creator, but she's also filling a need for an existing audience. There's a lot of strategy here. Echo is also just on the edge of turning her channel into what she calls a "Businessy Business." That's an exciting time for a channel with 150 videos, 350,000 subscribers, and a few recent viral hits. She's also a great person to talk to about not just building an audience, but building the audience you want. I'm so excited to share this chat.