Fortune favors the bold—especially when it comes to brands willing to take risks, embrace challenges and lean into culture. Take it from Michelle Poole; as the President of Crocs, she's led the polarizing brand to icon status with record-breaking sales in 2023, global expansion, and a spot on Time's 100 Most Influential Companies list. In this episode, we sit down with Michelle to talk her three decades of experience in brand building for global fashion and lifestyle companies, how she embraced the love-hate for Crocs to supercharge growth, and her approach to building teams that deliver in challenging times.