In Episode 214 of Idea Diary - Today, I ramble about Al Ries and Jack Trout’s book, “Marketing Warfare” from 1986!
Some Notes Below:
Competition is the enemy, and the battleground is customer’s minds.
FOUR TYPES OF WARFARE
TAKE AWAYS:
Meeting you customer’s needs and goals is not enough to win the war, you must focus campaigns against competitors to get the number one or number two spot.
Better product and better people doesn’t mean you will win. The best marketing strategy wins!
There is no space in the marketplace for more than 2 leaders in a category, and people will not remember more than 7 names in any category.
Aggressiveness alone is not he sign of a good strategy.
There is no such things as good or bad strategy, they will all be unique.
Early adoption for technology will be a marketing advantage for all.
CHARACTERISTICS OF AN EFFECTIVE MARKETING
"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.
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Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.
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Website: https://www.valerieaiello.com
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