The J.R. Simplot Company was started by J.R. Simplot in 1929 and later grew into giant agribusiness company. The company vertically integrated all of its processes; this allows it to control all aspects of the process from production to distribution. The innovation team at JR is in the process of completely reforming conservative company culture allowing their employees to be more innovative. Aaron Lewis and Tim Peterson believe that innovation is what helps departments overcome silos and change the company for the better.