Sunshine Coast Credit Union (SCCU) is a state-charted credit union located in British Columbia in Canada. Alex Kostenko, the Director of Strategy & Innovation at SCCU, believes that building an innovative organizational culture bridges floating ideas to implementations in reality. From SCCU's Organizational Health Index (OHI), Alex learned that advocating for the ideology of innovations in a firm isn’t enough to drive changes. Employees need a structured system with appropriate tools to be innovative, and IdeaScale provides a platform solution to connect culture to innovation and has helped SCCU increase the implementation rate by 40%.