Welcome to the Ideasicle Podcast where we attempt to untangle the mysteries of the elusive idea.
Today we have advertising giant, Jon Steel. Learn why he gives his direct reports unlimited vacation (it's not why you think), how a baseball game was the impetus behind one of the great Goodby campaigns of all time, and get his view as to what creativity really is, among many, many other fascinating topics.
SHOW NOTES:
BIO:
Jon is an advertising strategist and writer, whose job is to provide strategic and creative direction to WPP Group clients and agencies alike.
Prior to joining WPP, he trained as an account planner at London agency Boase Massimi Pollitt, before spending ten years as Vice-Chairman and Director of Account Planning at Goodby, Silverstein & Partners in San Francisco. His client experience includes brands like Nike, Coca-Cola, Hewlett-Packard, Unilever, Sony, Major League Baseball, Porsche and Budweiser.
Jon is the author of Truth, Lies & Advertising (1998) and Perfect Pitch (2006), both published by John Wiley & Sons, New York.
Now living in Western Australia, he works with George Patterson/Y&R as Chief Strategy Officer. In addition to this role, he is responsible for WPP’s Marketing Fellowship program, an elite recruitment and training scheme designed to attract top graduate talent from around the world to careers in marketing communications.
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