Are you able to be direct? If people don't know what you want...

If people don't know what you do...

If people don't know what you offer...

If people don't know the problem that you solve...

If people don't know you exist...

You can't make any money.

You can't grow a business.

You'll never win.

You need to be direct and broadcast who you are.

Make the ask.

State the problem that you solve.

State the amount that you charge.

Be upfront. Be direct.

Now, from here, it's not enough to just be direct. To get people to listen attentively to you, you must...

More on this in episode 12, #Direct