In this episode, we discuss how vital adaptation is in a world that changes, at times, very quickly. Michael talks about Burberry as an icon or adaptation in this, and since recording, they’ve launched this excellent example. Check it out: “'It’s about that fearless spirit and imagination when pushing boundaries.' #RiccardoTisci https://youtu.be/QbmW76Cp4s8

Learn how to develop, focus and execute brand strategies in a technological age with the online Brand Strategy course at Berghs School of Communication, taught by ITTT co-host Michael Aneto.

About your hosts:

Michael Aneto is chief design officer at SAI – an Amsterdam based design and technology design firm with clients including Nike and Teijin. Michael has worked at various leading international digital agencies and is an expert in strategy, design systems and Arsenal.

Adam Horne is creative director at Berghs Studio. He's an Australian in Sweden who is driven by curiosity. And fear, and money, and a love of expensive cheeses, but mainly he's driven by curiosity... He does it because he's fascinated by how people tick. He wants to know how everything works. And why some things are funnier in Finland than France.

About Berghs School of Communication:

We’re often described as a world-leading communication school. At Cannes, we’ve won the AKQA Future Lions School of the Year Award on  seven different occasions, competing against more than 60 schools from  40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009. Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of  graduation. Learn more here.

Feedback?

We'd love to hear from you tweet @adamhorne or email [email protected]