If someone was to tell you that you have to pay for goods and services, you would probably look at them in a manner that would say “Of course! Why do you feel like you even need to tell me what I already know?” What if someone told you the services provided by your financial advisor come at a cost? For some, this isn’t new information, but a February 2017 study performed by Cerulli Associates and reported by Bloomberg indicates that nearly half of American investors either aren’t sure what fees they pay or believe (incorrectly) that the investment advice is free.