What does digital marketing even mean? On this episode, you’ll get the answer – and some great tips on how to use digital marketing in your business – from Jeremiah Desmarais.

Jeremiah has helped insurance agents and financial advisors 10X their businesses using digital marketing, and he’s seen skeptics become believers. He has been in the insurance marketing trenches for more than a decade helping boost revenue for numerous companies. They include Norvax/GoHealth, Applied Systems, United Healthcare, Aetna, Humana, Allstate, the United Nations and more than 100,000 agents in 51 countries.

Jeremiah has also honed his message on the speaking circuit, and recently boiled down the lessons into a book called “Shift: 201 Proven Methods to Sell More Insurance and Financial Services Online Now.”

SHOW NOTES:

02:05  What does digital marketing actually mean – and how can agents and advisors use it to boost their business?

03:15  Jeremiah gives examples of how digital marketing can help advisors free up time to focus on their business.

04:30  Jeremiah says internet leads are different than traditional leads, and therefore need to be worked differently.

05:10  Jeremiah expands on the different kinds of leads.

08:00  How effective is social media for generating leads?

10:00  How are people advertising on Facebook to promote their seminars?

11:05  Jeremiah gave an example of a “straightforward” Facebook ad that absolutely crushed it.

15:15  A “pixel” is a small piece of code on your landing page that tracks who an individual is and where they logged in from.

17:25  Jeremiah says LinkedIn is “probably the biggest blue ocean for agents today because it’s so under-utilized” for generating leads.

18:00  In his book, Shift, Jeremiah talks a lot about webinars. How can they can be utilized best?

21:00  You’re probably wondering – when doing an automated webinar, should you use your usual seminar or presentation or should you modify it for the format?

23:00  What are some things that agents and advisors can do right now to start writing business?

27:15  Jeremiah previews some of the powerful digital marketing strategies he’ll be sharing as a presenter at the Advisor Super Conference in September.

The post #12: 10X your online marketing, with Jeremiah Desmarais appeared first on InsuranceNewsNet.