Even if you yourself don’t drink coffee, the odds are pretty good that virtually everyone around you does. In 2015 alone, we spent over 74 billion dollars on coffee here in the US alone. Imagine what the numbers are like for the industry on a global scale!

We like our coffee, is what I’m saying.

It would almost seem as though the world does not need more coffee shops, but that is not the case. One of the most interesting things to emerge in the past decade is the idea that any kind of retail shop be opened with a specific purpose in mind. The story behind our favorite local haunts has become almost as important to us as what we buy itself, including our favorite magical bean. We can basically pick and choose retailers that reflect our own personalities and beliefs.

To that end, if you’ve ever wanted to learn more about coffee shops opened by and for U.S. military veterans, you’re going to love who we’re talking within this episode!

Elliot, Mike, and Peter are the three remarkable human beings behind the Chosen Joe Coffee Company. They are veterans, entrepreneurs, serious students of business. Years of serving our country have given them a love of our nation, a love of all things coffee, and the desire to use their unique and combined experiences and passions to work with and inspire their fellow veterans.

While Chosen Joe Coffee might be a newly-formed brand, these guys are no strangers to business.

The more you learn about their journey from veterans to opening a coffee shop that seeks to inspire and support other veterans, the more impressed we know you’re going to be.