David Meerman Scott joins the show to give you an inside look what it means to build a Fanocracy and why connecting through Fandom can be rocket fuel for any individual, business, or nonprofit that chooses to focus on inspiring and nurturing true fans. In David’s new book – Fanocracy: Turning Fans into Customers and Customers into Fans – David and his daughter Reiko team up to explore why some of our favorite brands are able to build fandom and how you can attract fans of your own.