In this podcast, Shitiz Dogra, Associate Director of Digital Marketing at IndiGo, shares valuable insights into the world of digital marketing and its impact on the aviation industry. He emphasizes the importance of customer-centric content creation, discusses the role of social media platforms in brand engagement, and delves into crisis management strategies based on his experience with ONGC. Shitiz also highlights the significance of storytelling in marketing and reflects on the lessons learned from the COVID-19 pandemic's impact on the aviation industry. Throughout the conversation, he underscores the essential role of customer service and brand reputation in winning the hearts of Indian consumers

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Check out the video podcast on YouTube - https://youtu.be/fOdsfjcpmag