How to use the PAS copywriting formula to sell more (without sounding douchey)
How to use the PAS copywriting formula to sell more (without sounding douchey)
How to use the PAS copywriting formula to sell more (without sounding douchey)
As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time.
Of course, I’m talking about PAS - problem, agitation, solution.
It's a classic, proven formula, but it can be a little problematic. So in this episode of ill communication, I'm going to share a modern and sophisticated approach to using the PAS formula in your sales copy.
Topics covered in this episode include:
- What this formula is and how it works in your copy
- Why this formula is so impactful- when done right
- My ethical approach to using this formula to sell your offers
This is my modern, ethical twist on the famous copywriting formula and I can’t wait to hear what you think. Tune in now!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Learn why I love copywriting formulas so much: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business
Learn the P4 Formula - Write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Check out The Ultimate Sales Letter by Dan Kennedy: https://amzn.to/3CUkOSg
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
From The Podcast
ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.comJoin Podchaser to...
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