On this episode Brian sits down with Steve Ruiz, a member of the go-to-market team at Salesbricks, for an insightful discussion on the power of video outreach and more. From discussing his superhero origin story to the impact of using Sendspark for outbound messaging, Steve's journey and insights offer invaluable lessons for anyone in the b2b tech space. Steve and Brian go way back, stick around for an engaging and heartfelt conversation on humanizing your outreach and the value of supporting friends along the way. Vamos!

(00:00) Welcome back!(00:28) Steve is all-in on Austin for 2024(01:26) Steve explains what he does at Salesbricks in a way an 8-year old would understand(01:58) Steve's superhero origin story came when he was working in CRE(04:31) The biggest thing Steve has learned from early stage founders(05:44) What do founders say when they come back around?(06:52) What does "close deals faster" really mean?(08:47) Why Steve thinks Sendspark is positioned to win(09:27) Cold email isn't working. Here's what has. (Linkedin!)(10:45) Communicating Salesbricks value prop in outreach using Sendspark(11:40) Steve shares the signals that prompt him to send a video(12:43) Steve shares the results of incorporating video into the process(14:53) What would you say to someone on the fence?(16:02) Video is a massive differentiator(17:33) Steve's pandemic escape to a farm on Long Island(18:38) The purchase of less than $100 that has impacted his life the most (recently)(19:51) Steve's unusual habit(21:40) If Steve had a billboard what would it say?

Thanks for watching/listening!

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🍾 Our MAGNUM-LEVEL sponsor for this episode -- ⁠⁠⁠https://www.salesbricks.com/⁠⁠

📼 Steve's Custom Mixtape (featuring TV On The Radio) -- https://open.spotify.com/playlist/5aKIaAGoD6sbmwnHQPuNfV?si=Srzi516cSnyzN7LnE8yKaQ&pi=u-ZGAOdCwxTzOu

💡 The Keith Haring Foundation -- https://www.haring.com/

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⁠⁠⁠Sendspark⁠⁠⁠ is the #1 Video Platform for B2B sales teams. Make personalised videos to share with your customers and prospects to cut through the noise and make a human connection. Book more meetings, close more deals, and accelerate the sales cycle with an easy-to-use video platform that was built specifically with sales teams in mind. Try it for FREE: ⁠⁠https://www.sendspark.com/