There's a misconception that creativity means coming up with ideas. But ideas are one thing, results are another, and the distance between them can only be traversed by work. How do creative people sort ideas, develop them and emerge on the other end? That's where process and technique enter the picture. Also: Mat makes the first of several references to professional wrestling, and Bill explains why if you're a comedy writer, the name "Nakamura" gives you night sweats. For more information, visit the web site.