In her new book, "Making Hispanics: How Activists, Bureaucrats, and Media Constructed a New America" (University of Chicago Press), UC Berkeley sociologist G. Cristina Mora traces the commercial, political and cultural interests that colluded in the 1970s to create a national Hispanic identity and, in turn, boosted the political clout of Mexicans, Puerto Ricans, Cubans, Salvadorans, Guatemalans and other Latin Americans in the United States. Series: "UC Berkeley News" [Public Affairs] [Show ID: 28531]