When creating offers, content and messaging for your ideal client, you can get stuck using the "expert" language, rather than using language that resonates with them. It's easy to *think* you know what your audience needs from you, but actually *asking* them is much more effective (and eliminates the guess work!). In today's episode, I'm sharing the 5 questions I ask my audience so that I can create great, targeted content for them.

- How researching your audience can give you so many ideas and why it's important to entice responses from them and then evaluate their answers.
- How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material.
- The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer).
- How drilling down the obstacles (real and imagined) will help you to see what's holding your audience back.


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