In this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of adding a personal touch and fact-checking. She provides tips on integrating AI into marketing workflows and emphasizes the need for continuous evaluation and adjustment. By strategically leveraging AI, marketers can save time and energy while creating high-quality content.

Topics covered in today's conversation include:

• Content creation and idea generation with AI tools like ChatGPT, Claude.ai, and Perplexity.ai
• Challenges and considerations when using AI, such as potential lack of originality, data accuracy, and the need for human input
• Integrating AI into your marketing workflow, from brainstorming to drafting and review processes
• Tips for effective AI integration, including starting small, combining AI with human creativity, establishing review processes, and continuous evaluation
• And more

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

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