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Owned, paid, earned, and shared media explained

Owned, paid, earned, and shared media explained

Released Sunday, 20th March 2022
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Owned, paid, earned, and shared media explained

Owned, paid, earned, and shared media explained

Owned, paid, earned, and shared media explained

Owned, paid, earned, and shared media explained

Sunday, 20th March 2022
Good episode? Give it some love!
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Hi everyone, thank you for joining me again. 

In today’s episode, 'Owned, paid, earned, and shared media explained', I break down these four media channels so you create more strategic and integrated content.

Understanding these four media channels, knowing when to use them and how they work together is critical, whether you do your own business marketing or whether you pay someone else to help you.

Owned, paid, earned, and shared media explained: 

02:07 What is owned media?

03:08 What is paid media?

04:19 What is earned media?

05:27 What is shared media?

06:51 How all four media channels work together

07:23 To recap

Remember to listen to the full episode for all the details.

To learn more about my business marketing services and training courses visit my website: simonecunningham.com

Free session - Followers to Customers Content Funnel Audit (1:2:1 call) 

◾️ Over 30-minutes, we’ll discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

Free session - PR Story Pitch Audit (1:2:1 call)

◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

🚀 Content Boss 1:2:1 live online training

◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

🚀 Publicity Boss 1:2:1 live online training

◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

⭐ Socials

💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

Enjoy the rest of your day. I'll see you in the next episode.

Simone 🌸

Location: Gold Coast, Australia.

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