Hi everyone, thank you for joining me again. 

In today’s episode, 'What makes a story newsworthy? Tips for PR and media success', I reveal the 8 news values that make a story newsworthy, so you can start pitching your PR story with more success.

Many people make the mistake of thinking that if something’s important to their business or marketing audience, then the media, online publications, bloggers, or podcast and video hosts should care.

But unfortunately, that’s not the case. Your story has to have a far greater impact than your immediate audience.

What makes a story newsworthy? Tips for PR and media success:

01:59 What is a newsworthy story?

03:14 1. New 

03:47 2. Impact and Scale

04:10 3. Conflict

04:35 4. Prominence 

05:00 5. Proximity

05:20 6. Change & Trends

06:00 7. Human interest

06:36 8. The Unusual

06:59 To recap

Remember to listen to the full episode for all the details.

To learn more about my business marketing services and training courses visit my website: simonecunningham.com

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Enjoy the rest of your day. I'll see you in the next episode.

Simone 🌸

Location: Gold Coast, Australia.