Josh Bigelow is the founder, CSO and janitor at Synchromatics. Engineer by training, entrepreneur by heart. Started Synchromatics in his garage and its now has 15 employees, 34 clients across the country and healthy revenue.

Josh shares how he brought Synchromatics clarity, unity and purpose by analyzing competitors, creating campaigns and dropping distractions. A great show to get an understanding of what a viable strategy looks like, how to create one and the benefits that come with its execution.

Notes from InterviewSymptoms that something needed to change:lack of progress on core initiativespeople frustrated that they weren’t heardvision wasn’t clearlack of unity and mission in companywhere were the efforts lostpeople didn’t understand the why behind initiativespeople just finishing the task at hand without connection to the whyworking really hard and getting nowhere"if you are facing the wrong direction every step, how could you possibly get to destination?"Formulalook at enemies, determine weak pointfigure out strengthswhere is industry headed and how can we be part of it.secure position in market while delivering value.Investigate competitionlinkedin to research leadershipresumes of employeespress releases, interviewsSweet Spotarea where no competitors were strongimportant to customersstrength of teamcan be exploited quickly"if its not simple, people won’t remember."Benefitseasy to drop the dead weight - "the nos give power to the yes"ended fragmentationpeople working hard on the right thingunified, collective leadershipmanagement became naturalless meetings, more free flowing communicationredesigned bonus plan 50% of bonus aligned with goalsdelivered to employees with clarity around execution of missionpeople are happystaff has a sense of commitment and real buy in to a mission Josh’s InfluencesArt of War — when everything is on the line, ego’s go out the door and people uniteMichael PorterThe Lean StartupThe Innovators DilemmaDavid and Goliath — it isn’t size that determines strength of a team, but unity and how well they can thinkPaul Graham — take the best of what others have mastered and digest it so you don’t have to learn the hard waySteve JobsContact:http://synchromatics.com@BigelowJosh