In our 9th episode of In Conversation with Expo Stars… we speak to Aidan Kearney, behavioural scientist and psychologist on how the mind works in the engagement process.

Aidan begins by sharing his thoughts on how the pandemic has impacted us all on a psychological level, from staring at empty supermarket shelves to Zoom fatigue.

We look at how organisations are changing the way they engage with their audiences and employees including the questions they need to ask internally as to where they need to change.

With the onset of virtual events, Aidan discusses how business people now need to demonstrate that they are actively listening to their prospects and customer base.

We discuss the importance of Marketers using novelty in their campaigns to get their audience out of their trance and truly engage with their brand.

Aidan shares the concept of “Piquing Interest” that advertisers are using to engage their audience along with research that shows how brain patterns change to increase consumer engagement.

We also look at how scam artists are using “Social Engineering” techniques to get people to part with their money. Aidan shares some valuable advice on how to avoid these scams and the things that you need to look out for.