Without adding to the noise - the world is all about COVID-19 at the moment.

We think it is the best time for brands to do that they do best: be brands that engage and share insightful content. We also think that leaving the health messaging up to the professionals is best.

Why?

Well, not everyone is a health professional and the thing that you are doing for a living is probably what you feel comfortable talking about and also need to talk about. So we say: do that and do it now.

People need this as consciousness is shifting so will behaviour and mentally people are looking for information to help them settle into a new routine and this is where your business and brand will be in a position to be of service and add value.

Kellogg's Case Study: https://is.muni.cz/el/1433/jaro2014/PV216/48855710/Kelloggs_Case_study.pdf

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www.shoutandco.com/podcast

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