Adina Ferguson, Ian Anderson, and Tyler Mendelsohn are recent grads from University of Baltimore's Creative and Publishing MFA program talk about the experience of not just writing, but doing every part of the process except the printing.  Their thesis was a book.  They wrote it, designed both sides of both covers, how the pages would look, what paper or stock to use, even marketed them.  Now they can look at that book and say, "I did this!"  They talk about that process and give us some great marketing tips.