In this episode, we explore agritourism with Lena Juarez, Founder of JEJ & Associates and Executive Director of the Florida Agritourism Association. Lena discusses the significant role agritourism plays in Florida's economy, combining two of the state's top industries: tourism and agriculture.

She also highlights how recent legislative changes have enhanced liability protection for farmers, enabling them to host a variety of public events and create new income streams. From u-pick operations to weddings on farms, agritourism is shown as a dynamic sector that not only supports farmers and ranchers but also contributes to community building and education.

Learn more at SVNsaunders.com and VisitFloridaFarms.org.