KEY POINT OF DISCUSSION:

• Understanding how relevance works when it comes to content creation:
• Thomas is a big believer of Relevance and he believes it is what ignites revenue! 
• Staying true to your brand value, your brand persona is very important to create content that aligns with your business to generate more revenue.

From content creation to lead generation:

He talks about his journey from content creation to lead generation and states that he saw many roles becoming almost obsolete because of the ease of automation, so he took his chances and shifted to Lead generation completely to remain in touch with the human factors that will be irreplaceable no matter how strong the AI tools get.

The revolutionary take of AI and automation:

Thomas and I discuss in detail the technological advancements and capabilities AI and automation possesses. Thomas believes that content creation will get very easy very quickly with Automation but the Human touch will be something that no AI tool can replace, especially in the B2B market.

Join us for an enlightening conversation with Thomas Helfrich and learn more about Linkedin, B2B markets and Relevance in the world of content creation!

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