In this episode, Callum McKeefery show host and  CEO of REVIEWS.io talks to Jon Ivanco, Co-founder of Formtoro.

They discuss the importance of gaining insights as to where the gaps exist in your customer journey and business,
Understanding the psychology and the philosophy behind what questions to ask, how to ask them, how to derive with that data.
The importance of understanding what you are collecting, why you are collecting it, and then leveraging that data to make better decisions - knowing how useful clean data is.
Understanding customer intent, and where to place attribution
They debate the privacy policies of big players in tech and the rise of collaboration platforms, and the importance of a brands ability to be relatable, not perfect.

Episode links:

Jon Ivanco:
LinkedIn
Twitter

Callum McKeefery:
LinkedIn
Twitter

Show notes:
Listrak
Zapier
Klaviyo
Shopify
Octane
Drip
Brave & Sugar Coat
Indie Hackers

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:

www.reviews.io
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