In this episode host Callum McKeefery talks to Zach Rego,  SVP of Revenue at Triple Whale , the company that bring the metrics that matter most into one easy-to-use dashboard, enabling you to get the real-time insights you need to grow your brand.

They discuss topics such as the role of e-commerce analytics, artificial intelligence in driving e-commerce growth, the evolution of the industry, and the importance of data access. Zach also shares some insights on Triple Whale's unique features like natural language querying for data access and their future plans, which include launching a forecasting feature. Towards the end, they talk about strategies for aspiring e-commerce entrepreneurs and valuable resources for learning

In particular:

• The need to have easy access to to real time data in order to grow your business 
• The value of creating and sustaining  a community space for your brand 
• What impact the updates in iOS 17 will have and how to prepare
• The value of generative AI for content creation and
• The growing move by brands towards owned content/ news channels
  
  Please take note that in this episode, the audio quality for Callum may not be as ideal as we'd prefer. However, the content is exceptionally valuable, and we couldn't resist sharing this episode with you. We appreciate your understanding and hope you'll still find it worth your while!

Callum McKeefery:
LinkedIn
Twitter

Zach Rego:
Linkedin
Twitter

Show notes:
Triple Whale
Tableau
Google Bard
Discord
Sephora
Ahrefs


Books: Shoe Dog by Phil Knight

Podcast:
Acquired. FM: The complete history and strategy of LVMH

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