It’s a lot easier to own your market as a real estate agent if you’re a local celebrity. But how do you go about getting your face in the media? How do you build relationships with the decision-makers in your community? And how do you become the person that everyone gravitates to when you walk into a room?
Today, Oliver is joined by Mike Bjorkman of Team Bjorkman, the #1 HomeSmart team in the nation. Mike has been named Best Realtor by the Daily News and Santa Clarita Valley Magazine, and he is a sought-after speaker for conferences and real estate industry events.
On this episode of In the Know, Mike shares his early real estate experience doing geographical farming and pioneering the mega open house. He explains the concept of a ‘unique selling proposition,’ offering examples of the promotions his team uses now. Mike describes how he became a local celebrity by speaking at events, rolling up his sleeves for charity organizations, and partnering with print and TV media outlets. Listen in for Mike’s insight on developing strategic relationships with people at the top and leveraging swag to stay top of mind in the community!
Key Takeaways[1:13] Mike’s early days in real estate
[5:04] How to do a mega open house
[7:34] Examples of a ‘unique selling proposition’
[11:15] The benefit of speaking at events
[12:58] Mike’s advice around events
[15:00] How Mike takes over a room
[17:30] How to get your face in print or on TV
[21:30] Why Mike goes ‘straight to the top’
[26:32] The concept of spending money to make money
[30:16] Mike’s best Facebook tip
[33:38] Mike’s advice around swag
[36:07] Mike’s vans and trucks
“I had to go back to the basics, and I had to focus and really study how to blow up the neighborhood.”
“Any time you’re speaking at an event, you’re an authority.”
“I was just able to work a room, and I learned quickly, you don’t just walk into a room—you take it over.”
“That’s when you build relationships with people with a lot of money: People that truly care about these [charity] organizations, they do roll up their sleeves with you, and you bond with them and spend a lot of time with them—and it’s amazing how much attention the media will give you if you’re the boots on the ground.”
“If the boss trusts you, every single person below ends up as a client.”
“There’s always that one person that walks into the room that people flow to. I want to be that guy at all times.”
“It takes money to [make] money.”
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More