In this episode I talk with my friend Amanda Costello, who is Lead Content Strategist at the University of Minnesota, College of Education and Human Development. She's also the closing keynote at this year's Confab Higher Ed, and the former director of MinneWebCon — now how are those for credentials? We discuss content strategy in higher education, how to build content strategy into large, complex organizations, and how jealous we both are of everyone attending Confab Intensive without us.