We welcomed a very special guest on this episode of In the Markets with Fred & Rory, Roger Whiteside, the CEO of FTSE 250 company, Greggs. Roger has worked at Greggs since 2013 and in that time has revolutionised the business, introduced the popular vegan sausage roll and been awarded an OBE for services to Women and Equality. Roger talks about understanding your target market, retaining market share and empowering staff to make decisions. Will Greggs go fully vegan? How have they attained cult status on social media? Has Piers Morgan helped or hindered the vegan sausage roll? What does Roger do in his spare time? Grab a steak bake or a sausage roll and tune in to find out.

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