Today on the show we have an interview with Jordan West, CEO of Mindful Marketing.

As a multi-brand owner and marketer with his own agency, Jordan shares insights with SUMO Heavy Co-founder and CEO, Bart Mroz on scaling his online audience:

• Lessons learned in the restaurant industry
  
• Running gated eCommerce campaigns via SMS and VIP lists
  
• How brands can leverage Facebook VIP Groups: how he made $250,000 of eCommerce sales in 24 hours without using Facebook ads or discounts
  

About Jordan:
When he was 23 he decided to buy a Taco Del Mar restaurant.

He knew he made a huge mistake at 2pm the first day when only 3 customers had walked in. (two of them were his parents)

For the next 5 years he worked hard to grow sales every way he could think of and in the end, tripled his revenue which still didn't seem to matter on the profit side. He didn’t make much.

He realized the one thing he seemed to be the best at in the restaurant endeavour was the marketing and getting people in the door.

Fast forward to 2014, his wife Carmen started a modest baby clothing line and was selling at craft markets. He tested out running a few ads on Facebook... and the rest is history. He learned every up and coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing.

Jordan West (LinkedIn)
https://www.linkedin.com/in/jordan-west-marketer/

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder

Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz

Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy

Learn more about SUMO Heavy: http://www.sumoheavy.com

Follow Us:

Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy

Twitter: @sumoheavy

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