In this episode, we take a look at the German FMCG market. The German market is typically very price sensitive and dominated by discount retailers. Does that change the way in which retailers and brand owners are adapting to the current situation? Are new shopping behaviours seen in other EU markets mirrored in Germany? Listen to Christoph Knoke, MD IRI Germany to hear his observations and how he sees the market evolving in the coming weeks and months.